In the crowded social media landscape, finding the best techniques to boost
Instagram followers can be challenging. Fortunately, there are a few tried-and-true
methods that social media managers swear by to grow their audience.
One common tactic is to buy fake followers. This can seem like a quick way to get
more followers, but it’s a bad idea for your brand.
- Use Hashtags
Hashtags are important for getting your posts seen on Instagram. They allow people
to search for relevant content and can be a great way to reach new followers.
Research shows that posts with hashtags have a higher rate of engagement than
Hashtag research starts with looking at your competitors. Figure out which hashtags
they use, and then add them to your own list. It’s also a good idea to include niche
hashtags (like #naturalskincare or #homedesign) and special event or holiday
hashtags (like #mondayblues or #throwbackthursday).
When choosing hashtags, make sure they are highly relevant to your post. Hashtags
that are too broad can actually hurt your post. The best way to test a hashtag is to
type it into the search bar on Instagram. This will show you how many posts have
been using that hashtag, as well as related hashtags.
- Create Engaging Posts
There are billions of people on Instagram, so to get engagement and build a
following you need to stand out from the crowd. This means creating aesthetically
pleasing content that’s consistent with your brand’s vision. For example, if you share
a recipe post on Instagram, create a graphic that matches it to make your feed look
cohesive. Or, if you share business tips regularly, try posting them in the same style
each time so your followers know what to expect.
You can also create engaging posts by sharing your story or promoting a specific
product. Boosting your posts allows you to reach more people and access Instagram
Insights, which helps you understand what type of content your audience responds
- Reach the Right Audience
One of the best ways to increase Instagram followers is to promote your profile
outside of Instagram. This can be done by sharing posts on other platforms,
embedding your Instagram profile on your website, or sending out a social media
Another way to reach the right audience is by leveraging user-generated content
(UGC). UGC is content created by your community that you can then share on your
own account. This type of content is great for gaining organic reach, especially when
it’s shareworthy or has a viral element to it.
Lastly, you can reach the right audience by targeting look-alike audiences. These are
people who have similar interests as your target audience, and can help you reach
new followers. You can use Sprout’s Listening tool to discover trending
conversations about your brand or industry, then create and publish content that
resonates with this audience.
- Post Regularly
Investing time into creating engaging content is the best way to grow your audience
on Instagram. While a one-off post might gain you a few followers, it won’t keep
them around long if you can’t deliver the consistent content they expect from your
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Posting regularly shows that you’re active, which is a great indicator of authenticity
to your audience. It also makes it easier to engage with your audience through
comments and DMs. If you can’t respond to every comment, try using a tool like
Buffer to store ideas whenever they come up.
Don’t be afraid to experiment with different post formats, too! Instagram’s algorithm
rewards accounts that are creative and responsive to their audience. Try posting
short-form videos, carousels, IG Reels, and Instagram Stories to increase your
- Boost Your Posts
If you want to attract and retain quality followers, you need to post interesting and
relevant content. This means posting pictures, videos, and updates that are
relatable to your target audience. In addition, it’s a good idea to run contests that
encourage people to follow your business. These could include things like a
giveaway or story takeovers with local celebrities.
Entertaining content also improves the chances of your posts being tagged by
friends, which is an important factor in Instagram’s algorithm. This in turn can help
you reach new audiences that might not have been exposed to your content
You can boost a post from your profile page or in the Instagram app. You can specify
how long you want your ad to last and track its performance via Instagram Insights.